Internet users today are eager to leave their opinions about a product or service online, and, in turn, are influenced by the comments of others. They search for information online which they later use to buy products offline and become willing to spend more and more money. The challenge, therefore, is to retain this newVer más
Advertising has been part of our daily lives for more than a century. Creative advertising agencies surround us with all kinds of commercial messages and have been doing so for decades, in the hope of persuading us to buy different products and services. Within such a competitive industry, creative advertising has been pivotal when itVer más
– Have you seen the latest episode of “Game of Thrones? – What about “Nike’s” latest campaign? – In recent years, advertisers are positioning themselves as creators and emitters of content which are sometimes equally or even more popular to viewers/consumers than popular series. But this is not a recent phenomenon; brands have been playingVer más
Many of us don’t remember a time when television had just one channel. We’re more likely to remember what it was like when we had ‘as many channels as buttons on the remote.’ Then came satellite TV, with access to international television. And now the internet, which has changed everything. Our possibilities are now endless,Ver más
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