We create influence
As digital communications specialists we know first-hand the trends of the online world. Online communication is a powerful tool that can help to spread awareness of a brand and promoting a product or service online is all about using the reach of the biggest digital influencers and bloggers.
At Influencia we're experts in blogger relations and we’ve spent years working with bloggers, helping them to get to know our clients and in turn allowing us to reach their target online audience online and on social media. Bloggers are 21st century communicators and their voices are heard every day by an ever growing audience.
How can blogger relations help our clients?
The most effective way of consolidating the position of a product or service in the market continues to be word of mouth, the natural and spontaneous spreading of opinions among consumers. What has changed, however, is the channel. Word of mouth now centers on the online world, a world in which bloggers are a primary reference. Blogger relations are key and can help brands by:
Boosting brand awareness
by spreading its key messages
Acting as a direct channel of communication
between brand and consumer
Being brand ambassadors
and effectively promoting products and services
Effective digital product placement
Bloggers bring the product closer to its target audience
We bring brands closer to the consumer
It’s important for brands to remember that bloggers are also consumers and that they share the same concerns and worries as our target clients. Our strong ties to the blogger community have helped us develop the necessary expertise to know how best to use this network of contacts to further the interests of our clients.