Find your audience and help them find you
A brand has to follow its audience wherever it may be. When working with the internet, an increasingly segmented and specialized space, online advertising is crucial to any company with a digital profile. Just think of users and their interests. Wouldn’t it be great to offer them solutions directly linked to what they’re looking for? Through online advertising a brand can efficiently transmit its messages to a segmented audience, reaching its targets where they browse and speaking the same language they do. Our online advertising strategies have one clear objective: growing the online presence of our clients.
Optimize your online resources
At Influencia we possess the knowledge and expertise to help you invest your budget in the most efficient way possible, segmenting and highlighting by media, audience and specialism. In-depth performance metrics reports, which will help you monitor the development of your digital campaign, are a key component of our media plans.
Online advertising helps our clients maximize reach among their audience, redirecting the target to their website and exponentially increasing brand awareness and visibility.
What do we do?
Essentially we help brands grow their online presence on search engines and websites. We optimize advertising campaigns to ensure that key messages reach key audiences via the right channels. Our philosophy is that brands should look to satisfy consumer needs at every possible opportunity. To do so our experts seek out the perfect moments for them to do so efficiently and effectively. Their expertise covers:
Advertising campaigns in specialized media
Sector segmentation
Banners and video spots
Format optimization
Display networks
Multi-format advertising in sector media
Google AdWords and social media advertising
Search-based adverts and targeted at specific communities
Graphic design
We use our design expertise to improve your communications
Retargeting campaigns
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Branded content
Thanks to our storytelling experts we create branded content through which our clients can provide their audiences with interesting ideas and information with great added value. Consumer content is the advertising of tomorrow. At Influencia we specialize in generating quality content around brands, growing their audiovisual, written and image-based presence in the world of entertainment and among consumers. By doing so we help brands take that crucial next step towards becoming generators of their own useful, interesting and appealing content.