Social Networks: brand-audience communications
Social networks provide the platform for direct and free communication between brands and their communities where the users themselves generate and share content. Used well these conversation channels are invaluable to a company, acting as a platform for personalized promotions and customer service and a source of key information, such as the opinions and interests of the community, to help fine-tune your brand strategy. At Influencia we understand the importance of social media in creating communities and generating conversation around your brand.
Social media management and community creation. Community managers have become crucial to brands thanks to their ability to maintain regular communication with communities and to grow their connection to a brand. At Influencia we see effective community management as the cornerstone of a company’s online communication with consumers.
What can social media offer a brand?
At Influencia we know first-hand what social media can bring to the table. The advantages and benefits of using social media are clear to see and our expert team works each and every day to maximize the reach of every campaign:
Advertising on Social Media
If organic communication isn’t enough, brands can turn to sponsored content. Different networks offer their own advertising platforms: Facebook Ads, Twitter Ads, Instagram Ads, etc. They help a brand's message to reach and segment users effectively, establish a clear brand positioning and maximize the company’s return on investment (ROI).
Corporate Blog Management
We manage one of the most important corporate communication tools for our clients: their blog. We write interesting articles that grab the attention of the target and use the blog as a powerful tool for web positioning, online reputation and inbound marketing. Brands can position themselves as a respectable source of information within the sector and demonstrate their expertise and know-how while at the same time producing personalized messages for their audience.